Best of 2017 [Part 1]
T W E N T Y S E V E N T E E N
What a wild year!
In my short time of owning a business, I’ve learned that sometimes in order to move forward, you need to reflect back. There have been so many leaps and bounds throughout the last year that before we really kick off 2018, I thought it would be a great time to see what accomplishments came from 2017. For the first month of the new year, I’ll be doing some reflection highlights and some forward thinking.
Here we go…
Quarter 1 brought us our first ever ADDY Award. The ADDYs is the advertising industry’s largest and most representative competition, attracting about 40,000 entries every year. They recognize and reward the creative spirit of excellence in the art of advertising.
I work very closely with a team from Mid-America Christian University who decided one of our pieces had what it took to win the game. They entered this collaborative beauty and the rest was history! It doesn’t look like much digitally, but printed with a soft touch cover, vellum map overlay with the hottest OKC locations marked, and a folder for inserts in the back, it was a killer final piece.
(designs below shown in spreads)
The MACU crew and I attended the lovely ADDY event in downtown OKC where hundreds of artists and advertisers gathered. The MACU team was very gracious in welcoming me to the event as they are absolutely wonderful clients and I’m extremely grateful for their continued partnership and friendship. As a freelance artist, designs might be my own, but I share the rights with my clients pretty freely. I don’t hold rights over my customer’s heads in order to get more money. This allowed MACU the freedom to enter the piece in the ADDYs under their name, gaining them additional exposure. It was such a great collaboration of ideas, designs, thoughts and a well-worn process that I couldn’t wait to see how it did in competition.
We ended up taking home a Silver ADDY in the Sales Promotion Catalog category! And, we had a great time celebrating the accomplishment. To some it may not seem like much, but to our team, it was a big win. We’ve worked hard to bring the University some spark in recruiting and seeing a piece come to light like this was a great way to show that the hard work had paid off!
For 2017, this was one of my favorite highlights for Astrea Creative. It’s not about us – we work hard for our clients to show off what they have to offer. This award came from close collaboration, hard work and great client/designer relationship. It would not have ended up as beautiful and well thought out if it had not been for each person on the team. These are the things we reach for at Astrea Creative – helping clients dig deep to find their own creative spark to accomplish whatever they dream up! And, we are here to help every step of the way.
Silver ADDY Award